Looking for affordable life insurance with fast approval? Assurity Life might be worth a look if you want smaller coverage amounts and simple underwriting.
In this guide, we review Assurity’s life insurance policies and underwriting expertise.
Company Overview
Assurity Life Insurance Company has been around since 1890 and is based in Lincoln, Nebraska. It operates as a mutual company, meaning its policyholders, not stockholders, own it.
While not one of the industry giants, Assurity still manages over $22 billion of life insurance in force and holds $2.6 billion in assets.
They offer a mix of term, whole, universal, and single premium life insurance policies, many with simplified or accelerated underwriting.
Financial Strength
- AM Best: A-
- Other Ratings: Not rated by Moody’s, S&P, or Fitch
Assurity has maintained a stable “A-” rating from AM Best since 2019. This rating is solid, but it does fall short compared to top-rated companies like Guardian, MassMutual, or Pacific Life.
Assurity Life Insurance Products
Assurity focuses on affordability, fast decisions, and coverage for younger or middle-income families. Here’s what they offer:
Assurity Term Life Insurance
Assurity’s Term Life with Accelerated Underwriting is available in 10, 15, 20, and 30-year terms.
- Issue ages 18-65
- Face Amounts: $25,000 – $10,000,000
- Accelerated Face Amounts:
- Ages 18-50 – Up to $1,000,000
- Ages 51-65 – Up to $500,000
- Conversion – Available throughout the term length or to age 65, whichever comes first.
- Riders:
- Accelerated Benefits
- Return of Premium (ROP)
- Waiver of Premium
- Critical Illness
- Monthly Disability Income
- Children’s Term
- Other Insured Term
Term life is ideal for healthy applicants who want smaller, affordable policies with the chance to skip a medical exam.
Almost every company now offers accelerated underwriting, including Banner Life, Corebridge, Prudential, Lincoln Financial, and John Hancock, to name a few.
Whole Life Insurance from Assurity
Assurity launched two new products in 2025:
- Whole Life Protect+
- Whole Life Perform+
Both policies are available in 48 states and include living benefits for chronic, critical, and terminal illnesses (up to age 70).
- Accelerated Underwriting: Up to $10 million
- Premium Options – 10-pay, 20-pay, Pay to age 65, Pay to age 100
- Riders:
- Accelerated Death Benefit
- Children’s Term
- Accidental Death
- Critical Illness
- Paid Up Additions
- Level Term Rider
These policies are designed to compete with simplified issue whole life options, especially in the smaller policy space.
Single Premium Whole Life
Assurity offers a single-premium whole life policy.
- Issue Ages: 15 days to age 85
- Minimum Premium:
- $10,000 – Ages 0-54
- $5,000 – Ages 55-85
- Death Benefit: Level through Age 121
- Non-Medical Limits:
- Ages 0-60 – Up to $700,000
- Ages 61-85 – Up to $450,000
- Dividend Options:
- Paid-Up Additions
- Accumulate Interest
- Paid in cash
Single premium policies are used for asset transfer and legacy planning situations. Compare this to Sagicor’s single-premium universal life.
Compare the critical illness benefits offered by Assurity to those of companies like North American and Sagicor.
Universal Life Insurance from Assurity
- Issue Ages – 15 days – 85
- Minimum Face – $25,000
- Non-Medical underwriting ages:
- 15 days – 17 – Up to $300,000
- 18-45 – Up to $200,000
- 46-60 – Up to $150,000
- 61-85 – U to $100,000
- Enhanced Guaranteed Surrender Value Benefit
- Policy loans available
- Overloan protection benefit
- Riders:
- Accelerated Death Benefit
- Accidental Death Benefit
- Children’s Term
- Critical Illness
- Disability Waiver
- Guaranteed Insurability
- Level Term Rider – 10, 20, and 30-year
This UL is better suited for small to mid-size permanent coverage, rather than long-term guaranteed death benefits, such as those offered by Protective or Lincoln Financial GULs.
Some other companies with guaranteed insurability riders include Nationwide and MassMutual.
See how the dividend options compare to life insurers like Northwestern Mutual and Guardian.
Customer Service
You may reach Assurity in several ways:
- Phone: 800-869-0355
- Online: here
- Address: 2000 Q Street – Lincoln, Nebraska 68503
FAQ
Yes. Assurity has been in operation since 1890, is domiciled in Nebraska, and holds an “A-” rating from A.M. Best.
Often no. Applicants under age 65 can qualify for up to $500Kâ$1M of coverage without an exam if they meet the underwriting criteria.
Yes, through its whole life products with smaller face amounts and simplified applications.
Final Thoughts
Assurity Life Insurance Company offers competitive, no-exam policies for healthy applicants seeking simple, affordable coverage.
Want help comparing quotes? Reach out today, and we’ll shop the best policy for your needs.