Cincinnati Life Insurance Review

Cincinnati Life is part of the Cincinnati Financial Corporation.

Is Cincinnati Life a Good Insurance Company?

Founded in 1950, this company has been providing insurance to consumers for business, home, auto, and life insurance.

Financial Strength

  • AM Best – “A+”
  • Fitch – “A+”
  • Moody’s – “A3”
  • S&P – “A+”

As of 3/18/2024, the latest ratings available are – AM Best 03/2024, Fitch 07/2022, Moody’s 08/2023, S&P 06/2023 and subject to change.

Cincinnati has good quality financial strength ratings to offer life insurance to consumers.

How Easy Is it to Get a Policy with Cincinnati?

Life insurance is easy with the Rapid Review accelerated underwriting program.

You may be approved in as little as three days if you qualify.

Accelerated underwriting highlights:

  • Issue ages 18-50
  • Face amounts from $100,000 – $1,000,000
  • Term lengths – 10, 15, 20, 25, and 30-year terms. ROP Term 20, 25, and 30 years.
  • Underwriting class – Standard non-smoker or better
  • Residency – All states except CA and NY.
  • Cigar, pipe, dip, snuff, chewing tobacco, and marijuana use (12x per month) are okay.

Insureds who use cigarettes, e-cig/vape, hookah, gum, or patches cannot use accelerated underwriting.

Non-Medical Disqualifications from Accelerated Underwriting

If any of the following apply to you, accelerated underwriting with Cincinnati Life is unavailable.

  • Private Aviation
  • Bankruptcy in the past ten years
  • DUI or reckless driving in the past five years
  • Previously rated or declined for life insurance.
  • Felony convictions in the past 15 years.

Medical Disqualifications from Accelerated Underwriting

  • Autoimmune Disease
  • Most Cancers
  • Diabetes
  • Heart Attack
  • Hepatitis
  • HIV Positive
  • Sleep Apnea
  • Ulcerative Colitis

The above is not a complete list of impairments that remove you from accelerated underwriting. There are other companies available that will consider accelerated underwriting for some of the above health issues.

The accelerated application process involves the following:

  • Submitting preliminary info electronically.
  • Completing a phone interview with underwriting.
  • You’ll be approved in as little as three days if you qualify.
  • If not, your application will go through traditional underwriting.

Accelerated underwriting does not require a paramed exam.

Cincinnati is one of the best life insurers underwriting cigars, pipes, and chewing tobacco.

They give non-tobacco rates for positive urine samples.

Others that offer this are Prudential, John Hancock, and Lincoln National.

Are Cincinnati Policies Competitive?

Cincinnati Life does offer some competitive life insurance, especially for term life coverage.

Term Life Insurance from Cincinnati Life

The Termsetter is an available level-term life insurance policy.

Highlights include:

  • Minimum face amount – $25,000
  • Term lengths – 10, 15, 20, 25 and 30-year
    • 10-year – age 0-75
    • 15-year – age 0-75
    • 20-year – age 0-65
    • 25-year – age 0-60
    • 30-year – age 0-55
  • Conversion available
  • Underwriting rate classes:
    • Preferred Plus
    • Preferred
    • Standard Plus
    • Standard
    • Preferred Smoker
    • Standard Smoker
  • Riders:
    • Accelerated Benefits
    • Children’s Term Life Insurance
    • Accidental Death
    • Disability

Sample Cincinnati Term Life Insurance Rates

How competitive are term life insurance rates from Cincy? Rates tend to be in the top 10 for most categories.

Male – Sample Quotes as of 3-18-2024 – Annual Rates – 20-year term life insurance – CA – Preferred Plus rate class.


Female – Sample Quotes as of 3-18-2024 – Annual Rates – 20-year term life insurance – CA – Preferred Plus rate class.


Termsetter ROP is a return of premium term life policy available in 20, 25, and 30-year term lengths.

Permanent Life Insurance from Cincinnati Life

Whole life insurance and universal life insurance are available to consumers

  • Guaranteed Whole Life
  • Heritage UL
  • Lifesetter Flex UL

The Guaranteed Whole Life policy offers several premium options:

  • Level pay for all years
  • 10 Pay
  • Single premium
  • Paid up at 65

You may purchase additional paid-up life insurance with additional riders.

The Heritage Universal Life offers guaranteed insurability to age 121, and the Lifesetter policy offers the potential to accumulate some cash value.

  • Riders:
    • Accelerated Benefit
    • Children’s Term Life Insurance
    • Chronic and Terminal Illness Accelerated (Heritage)
    • Accidental Death Benefit (Heritage)
    • Disability Waiver of Monthly Deduction (Heritage)
    • Insured Insurability (Heritage)

The Insured Insurability rider is pretty unique. Foresters, Assurity, and Nationwide are companies that offer similar riders.

For any permanent life insurance policy, we’ll provide full company illustrations and comparisons to other companies.

Does Cincinnati Life Provide Good Customer Service?

You may reach customer service by calling 800-783-4479

Cincinnati Life offers online customer service. You may log in – here

Corporate headquarters is located at:

6200 S. Gilmore Street – Fairfield, Ohio 45014

Final Thoughts

Cincinnati is a good quality company with competitive term life insurance policies.

It’s worth a look when considering your life insurance purchase.

Please take a few minutes to submit your quote request today. Thank you.

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